Power Grip Primer is the #1 Primer in America.*
What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup for long-lasting wear.
Why you’ll love it:
- Sticky gel primer grips makeup for long-lasting wear/li>
- Hydrates skin for a dewy finish
- Translucent formula works on all skin tones
- Non-comedogenic
Great for: oily, dry and combination skin
Get makeup grip that won’t e.l.f.ing quit with the e.l.f.ies’ fave primer. The sticky gel formula locks makeup in place for long-lasting wear while hydrating and smoothing skin for a dewy finish. Ideal for all skin tones, the iconic green formula applies clear.
Learn More: How to Choose the Best Makeup Primer for Your Skin Type
Learn More: What is the Difference Between e.l.f.’s Face Primers?
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Cannot exceed 6 units per order.
